Visual identity for digital communication agency Less Media Group.
Immersive reality is a space where boundaries between real and digital disappear. Even if we know that the digital world is not real, we find ourselves having a unique sense of “presence.” When an immersive object feels truly real, we always want to reach out and touch it. Just as in real life: we want to touch something to make sure it exists. The feeling of touch is our ultimate test of reality.
Oksana Paley, Alice Retunsky — art direction
Anna Osintseva — design, animation
Natalia Radnaeva — video