"Nastavnik 2018" (Mentor 2018) is the first All-Russian forum dedicated to the development of professional mentoring in the most diverse business areas. The forum took place at VDNKh, one of the largest exhibition spaces in Moscow, on February 13-15, 2018 and brought together thousands of professionals who work in the fields of different mentoring practices.
Mendeleev's Periodic Table of Elements served as the inspiration to the artists and formed the core idea of the graphic design. The variety of elements in the table symbolizes the diversity of mentoring practices. And just as the chemical elements are interconnected, the mentor and the student are always bound with invisible ties.
We've developed the general visual concept for "Nastavnik 2018", that included the design of main halls, public areas, and navigation signs, as well as printed materials and promotional merchandise.
Art directors / designers: Oksana Paley, Alice Retunsky
Architect: Natalia Zaychenko
Forum’s operator: Wonderloft agency
Photo: Nikita Berezhnoy, Alexander Shilov